Monday Marketing Tips!

Trivia Question❓

Which major fast-food brand tested AI-generated ads but combined them with human oversight to ensure humor and brand voice were preserved?

Answer at the bottom of the newsletter

AI Content That Converts: How to Use Tools Without Sounding Like a Robot

Let’s talk about the elephant in the inbox—AI-generated content. It’s flooding email, social media, blogs, and websites at lightning speed. The tools are powerful, fast, and convenient. But they come with a dangerous downside: blandness. If your content sounds like it was written by a soulless bot, you’re not building trust—you’re pushing people away. The good news? You can use AI to scale your content without losing the human touch. The secret lies in how you guide the machine—and how you add your own voice back in.

The biggest mistake people make with AI tools like ChatGPT or Jasper is treating them like final draft writers. They type a prompt, copy the result, and hit publish. And then they wonder why engagement tanks. AI is incredible for outlining, ideation, and structure—but it needs your personal spin to convert. That’s because people buy from people, not from machines.

Here’s how to make it work: start by being specific in your prompts. Don’t just ask, “Write a social post about marketing.” Ask, “Write a punchy LinkedIn post in a casual but confident tone about how small business owners can use AI to save time—but make sure it includes a personal anecdote and a call to action.” You’re feeding the machine direction and emotion.

Next, always personalize. Drop in a story, a client win, or a phrase you naturally say in conversation. Inject humor. Reference a recent event. These small touches separate forgettable content from the kind that actually feels real and builds connection.

Also, watch out for filler language and clichés—AI tends to use phrases like “unlock your potential” or “in today’s fast-paced world” way too often. Edit those out. Replace them with words your audience actually uses. Keep it tight, keep it real.

Finally, remember that conversion comes from clarity and trust. AI can help you be more consistent and productive, but you still need to guide the message. When you blend the efficiency of automation with the authenticity of your lived experience, your content becomes powerful. It becomes you, just scaled.

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💡 Answer to Trivia Question:

Burger King.

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