Monday Marketing Tips!

Trivia Question❓

Which actor and comedian, known for roles in Saturday Night Live and 30 Rock, helped popularize the podcast medium by launching one of the first mainstream comedy podcasts in 2009?

Answer at the bottom of the newsletter

Booked Solid Through Podcasting: Building a Guest Strategy That Drives Leads

Most people think podcast guesting is about exposure. They imagine a few thousand people listening, maybe a couple hundred clicks, and—if they’re lucky—a new lead or two. But here’s the truth: podcast guesting isn’t about audience size. It’s about relationship leverage. And when done right, it’s one of the most cost-effective, credibility-building lead generation strategies in your marketing toolbox.

Let’s be clear—just “getting on podcasts” isn’t the goal. The goal is to get in front of the right hosts, with the right audience, and deliver a message that positions you as the go-to expert in your space. When you build your guest strategy around lead generation instead of fame, everything changes. Your conversations become strategic, your follow-ups more intentional, and your conversion rate skyrockets.

So what does that look like?

First, be selective. You don’t need to be on every show. Focus on podcasts that speak directly to your ideal client—whether that’s entrepreneurs, investors, parents, or B2B decision-makers. A niche show with 500 loyal listeners can outperform a mainstream one with 5,000 casual subscribers if the audience is aligned.

Next, tighten your positioning. Don’t wing it. Know your talking points. Craft stories and soundbites that highlight the problem you solve, how you solve it, and the transformation people can expect. Show up with energy, clarity, and a memorable offer—one that gives value and leads them to the next step with you.

Then, capitalize on the post-interview relationship. Most guests record the episode and disappear. Big mistake. The real gold is in building rapport with the host—because that host likely knows others in your target market. They may become a referral partner, client, or champion of your work. Always ask, “Who else do you know who would benefit from this conversation?”

And finally, use the content. Promote the episode like it’s your own. Pull quotes, snippets, and insights. Tag the host. Repurpose across your email list and socials. Every interview becomes a marketing asset that works for you long after it airs.

Podcast guesting isn’t just about building an audience—it’s about building relationships. And when you do it with intention, you don’t just get booked… you get business.

Want a proven strategy to turn every podcast appearance into a lead machine? Hit reply and let’s build your guest game plan.

Discover how to grow your business with a podcast and turn warm & fuzzy feelings into cold, hard cash.

Grab a copy of the Amazon Best Seller HERE!

Want to reduce taxes, build wealth, and protect your financial future?

Join us for a free webinar to discover The WealthGuard Strategy...a powerful tool that helps business owners improve cash flow and retain top employees, and helps individuals create predictable retirement income and lasting legacy wealth.

📅Thursday, July 31st | 11AM–12PM ET
💥Bonus: Attend live for a chance to win a luxury 5-star resort stay!
🎓Hosted by CPA & Certified Tax Coach Gary Heldt.

👉Click Here to Register Now! Seats are limited!

Sell Real Estate Without the Tax Bill

Join our upcoming live training to learn how a tax-exempt Real Estate Diversification Trust can help you sell appreciated property, eliminate capital gains taxes, avoid estate taxes, and still access 100% of the proceeds...with income for life.

This is not a 1031, DST, or CRT...it’s better.
Nothing will be sold...just real strategies that work.
🎁 One attendee will win a 3-night stay at a 5-star U.S. resort!

👉 Click here to register

Event Details:
📅 Date: Thursday, July 31st, 2025
⏰ Time: 2:00 – 3:00 PM Eastern
💻 Location: Live on Zoom!

Upcoming Legacy Webinar: Preserve Your Family’s History, Stories & Legends

Stories connect generations...and can shape your family’s future. Join best-selling author and estate attorney Stan Miller to discover how to capture your family's most meaningful stories and preserve them as part of your legacy.

Event Details:
📅 Thursday, July 31st
🕓 12PM to 1PM ET
💻 Live on Zoom
💥 & a Giveaway for a 3-night, 5-star hotel stay!

🔗 Click Here to Register Now! 

💡 Answer to Trivia Question:

Marc Maron's WTF with Marc Maron became a breakout hit in the podcast world, not just for its celebrity interviews but for showcasing how deep, relationship-driven conversations could build trust, authority, and lasting audience engagement—principles that now power podcast guesting as a lead-generation strategy.