Monday Marketing Tips!

Trivia Question❓

Research shows viewers decide whether to keep watching a video within approximately how many seconds?

Answer at the bottom of the newsletter

Engage First, Sell Second

Video isn’t just “nice to have” anymore—it’s essential. Whether it’s a quick Instagram reel, a YouTube tutorial, or a podcast highlight clip, video content is one of the fastest ways to capture attention and build trust. But here’s the catch: most business videos fall flat. They’re too scripted, too long, or too focused on selling instead of connecting. If you want video marketing that actually works, you need to shift your focus—from perfection to engagement.

Great video starts with one thing: a hook. You’ve got three seconds to stop the scroll. That means leading with a bold question, a surprising stat, or a moment of vulnerability—not a long-winded intro. Don’t waste time saying who you are—show why they should care. Attention is earned, not assumed.

Next, keep it real. Polished is fine, but personality is better. Talk like a human, not a brand. Be willing to go off-script, laugh, share a story, or mess up a little. People crave authenticity, not another perfect pitch. Whether you're shooting from your phone or a pro camera, realness wins every time.

Content-wise, always focus on value first. Educate, entertain, or empathize. Give your viewer something they can walk away with—an insight, a laugh, a shift in perspective. Then, and only then, invite them to take the next step. Engagement comes from generosity, not pressure.

And don’t forget to optimize. Add captions (most people watch without sound), keep mobile viewers in mind, and always include a call to action—even if it’s as simple as “comment below” or “DM me for the link.” The best videos don’t just get watched—they spark a response.

Most importantly, be consistent. One viral video won’t build a brand, but showing up week after week with intentional, audience-focused content will.

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💡 Answer to Trivia Question:

3–5 seconds, highlighting the importance of a strong hook to immediately capture attention.

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