Monday Marketing Tips!

Trivia Question❓

Which footwear company has maintained a strong, loyal customer base for over a century by focusing on quality and consistency rather than chasing fleeting fashion trends?

Answer at the bottom of the newsletter

Escape the Comparison Trap: Building a Brand on Your Terms

Comparison is the silent killer of momentum. One minute you’re excited about your business… the next, you’re watching someone else’s highlight reel on Instagram and wondering if you’re already behind. They’ve got the fancy branding. The podcast chart ranking. The six-figure launch screenshots. Meanwhile, you’re still figuring out what to post this week. Sound familiar? You’re not alone. The comparison trap is real—and it’s a mindset thief that keeps smart entrepreneurs playing small.

But here’s the truth: you’re not building their business. You’re building yours. And success doesn’t look the same for everyone. Some people move fast. Others grow slowly and steadily. Some outsource everything. Others bootstrap every piece. The only timeline that matters is the one that’s sustainable, aligned, and built around your strengths.

The danger of comparison isn’t just emotional—it’s strategic. When you start chasing what others are doing, you risk abandoning what was already working for you. You shift your offers. You change your tone. You launch something not because you believe in it, but because “they did and it worked.” And that’s when things fall apart. Your audience senses the disconnect. Your brand loses clarity. And you burn out trying to be someone you’re not.

So how do you escape the trap?

Start by curating your inputs. Unfollow or mute accounts that trigger self-doubt. Follow creators who inspire, not intimidate. Read content that fuels your creativity—not your insecurity. Your environment shapes your mindset. Protect it fiercely.

Next, create your own metrics for success. Maybe it’s not followers or revenue right now. Maybe it’s consistent content. Better client results. More time off. Fulfillment. Confidence. Choose what matters to you—and track that.

And finally, get grounded in your message. When you’re clear on who you help, how you help, and why it matters, comparison loses its power. You stop looking sideways and start looking forward.

You’re not behind. You’re not too late. You’re building something real. And the most successful brands? They’re the ones that are unmistakably themselves—not carbon copies of someone else.

Ready to dial back the noise and build a brand that’s rooted in who you are? Hit reply and let’s create a strategy that keeps your blinders on and your momentum high.

Discover how to grow your business with a podcast and turn warm & fuzzy feelings into cold, hard cash.

Grab a copy of the Amazon Best Seller HERE!

College Bound? Don’t Overpay for Tuition

Big changes are coming to financial aid and admissions for the Class of 2025 and beyond. Join college funding expert Seth Greene for a free educational webinar on how to qualify for the maximum amount of free money for college…no matter how much you make.

🗓️ Thursday, September 25 | 11AM–12PM ET | on Zoom
🎓 100% educational. Nothing will be sold.
👨‍👩‍👧‍👦 Perfect for all parents, but especially those of sophomores, juniors, and seniors.
👉 Register Here!

Want to Sell Your Business Without Paying Capital Gains Tax?

Join our free webinar to learn how successful business owners are using a tax-exempt Asset Diversification Trust to exit $1M+ companies, eliminate capital gains, reduce estate taxes, and retain full access to their pre-tax proceeds.

➡️ Not a CRUT, not a DST, not a gimmick.
➡️ IRS-compliant, court-tested, and already in use.
➡️ Nothing will be sold...just powerful strategies.

🌐Click here to register

Event Details:
📅 September 25th, 2025
🕒 2PM to 3PM ET
💻 Zoom

Upcoming Legacy Webinar: Family Rituals & Ceremonies That Preserve Values

Learn how to create meaningful rituals that pass on values, strengthen identity, and bring your family closer together. Join estate planning expert Stan Miller for this free, one-hour session on how to use tradition to shape your legacy.

📝 September 25th, 2025 | 12PM - 1PM ET | Zoom
➕ Live giveaway: 5-star resort stay!
🌐 Register Now

💡 Answer to Trivia Question:

New Balance.

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

Watch this 7 minute video about how to direct message anyone who interacts with your online ads, or your competitor's ads: Watch HERE!

Want to Grow Your Business with a Podcast? Grab a copy of my new book here: Ultimate Podcast Book