Monday Marketing Tips!

Trivia Question❓

Which marketing legend stressed that customers need multiple exposures to a message before buying, highlighting patience in building trust?

Answer at the bottom of the newsletter

From Cold to Sold: How to Build Trust at Scale with Strategic Nurture Campaigns

Let’s face it—your dream clients aren’t sitting around waiting to give you money the first time they hear your name. In a world overloaded with ads, emails, and empty promises, trust is the ultimate currency. And yet, most businesses treat their leads like disposable napkins—grab ’em fast or toss ’em out. That’s not how relationships are built. If you want to turn cold prospects into loyal clients, you need a nurture campaign that builds belief, step by step.

Think of it like dating. You wouldn’t propose marriage after the first hello (at least, we hope not). Yet so many marketers ask for the sale way too soon. Strategic nurturing is the bridge between awareness and action—it’s where curiosity becomes confidence, and interest turns into investment.

The most effective nurture campaigns are rooted in value. Not just educational value, but emotional resonance. Your audience wants to feel understood. They want to know you’ve solved problems like theirs before. They want to see proof, hear stories, and sense consistency. That’s where email sequences, podcast episodes, social posts, and retargeting campaigns come into play—not to sell hard, but to slowly build connection.

Start by mapping the journey. What fears, frustrations, or hesitations does your ideal client face? What myths do they believe? What “aha” moments can you spark? Craft content that walks them through that transformation—before they ever book a call. The goal isn’t just visibility—it’s pre-suasion. You want them thinking, “This person gets me” long before you make the pitch.

Automation is your secret weapon here. With the right tools, you can deliver personalized, thoughtful content at scale—without burning yourself out. But automation doesn’t mean robotic. Keep your tone human. Use their first name. Reference their pain points. Share your journey. Make it feel like a one-to-one conversation, even if it’s one-to-many.

And here’s the magic: once your nurture system is dialed in, leads start converting without pressure. Your sales calls get easier. Your close rate goes up. And your prospects arrive ready—not skeptical.

Nurture is not a luxury. It’s the path from cold to sold.

Want help designing a nurture campaign that actually works? Hit reply and let’s build one that turns strangers into superfans.

Send 90,000+ SMS per month without needing A2P Approval or linking your LLC Info!

Click Here to Learn More! 

📈 Overpaying the IRS? You Could Be Losing $100K+ Every Year

If you're earning $400K or more, there’s a legal, proven strategy to slash your tax bill and grow long-term wealth...without switching CPAs. Join CPA and Certified Tax Coach Gary Heldt for this free webinar revealing the Entrepreneur’s Equity Enhancer: an IRS-approved tool to fund your future instead of feeding the IRS.

📅 Thursday, August 28th | 11AM–12PM ET
📣 Bonus: Attend live for a chance to win a 5-star resort stay!
📝 100% educational. Nothing will be sold.
🔗 Register Now! 

The Smart Way to Sell Highly Appreciated Stock Without Losing Half to Taxes

Join our free webinar to discover a unique, IRS-compliant Stock Diversification Trust that lets you sell highly appreciated stock, avoid capital gains taxes, reduce estate tax exposure, and still benefit from the full pre-tax value.

You’re invited to an exclusive virtual training where we’ll show you how to:
🏷️Sell your appreciated shares
❌Eliminate the capital gains tax
⬇️Reduce or remove estate tax exposure
✅And still benefit from the full, pre-tax value of your stock...on your terms

Event Details:
📅August 28th, 2025
⏰2:00 – 3:00 PM Eastern
💻Zoom

👉Click here to register now

⬩Nothing will be sold.
⬩Live attendees are entered to win a Hotel Stay Giveaway!

Legacy Webinar: Using Family Heirlooms as Value Transmitters

Your attic may hold more legacy than you realize. Join estate planning expert Stan Miller to learn how everyday items...when paired with stories...can help pass down values for generations.

🗓️ Event Details:
Date: Thursday, August 28th, 2025
Time: 12PM–1PM Eastern
Location: Zoom (link sent upon registration)
📣 Live giveaway: 5-star resort stay!
🔗 Register Here

💡 Answer to Trivia Question:

Gary Halbert taught that repeated, trust-building contact is essential to converting prospects into buyers.

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

Watch this 7 minute video about how to direct message anyone who interacts with your online ads, or your competitor's ads: Watch HERE!

Want to Grow Your Business with a Podcast? Grab a copy of my new book here: Ultimate Podcast Book