From Market Domination April 1st

Marketing Tips of the Week

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Monday Marketing Tips!

Trivia Question❓

In 1888, what marketing campaign featured the world's first full-page color advertisement and helped popularize the idea of giving diamond engagement rings?

Answer at the bottom of the newsletter

Quote of the Week

"Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov

You Need A Laugh

Why did the marketing manager go to jail?

Because he was caught exceeding the character limit!

Interesting Facts

  • The phrase "call to action" in marketing was originally coined by E. St. Elmo Lewis in the late 1800s to refer to the part of an advertisement that prompts the consumer to take action, such as making a purchase.


  • The first use of a celebrity to endorse a product in advertising can be traced back to the late 1800s, when actress Sarah Bernhardt endorsed a beauty cream called "Creme Simon."


  • The concept of branding dates back to ancient Egypt, where farmers would brand their livestock with unique symbols to distinguish them from others. This practice eventually evolved into the modern-day branding of products and companies.


💡 Answer to Trivia Question:

De Beers' "A Diamond is Forever" campaign