From Market Domination August 12th

Trivia Question❓

Which advertising campaign, launched in 1971, is famous for its slogan "Have a break, have a KitKat"?

Answer at the bottom of the newsletter

Analytics and reporting are essential components for evaluating the effectiveness of marketing campaigns and making data-driven decisions. Key metrics to track and the right tools can provide valuable insights into campaign performance, helping marketers optimize their strategies and achieve better results.

Key Metrics to Track:

1. Conversion Rate: This measures the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. High conversion rates indicate that your campaign is effectively encouraging user engagement and achieving its objectives.

2. Cost Per Acquisition (CPA): This metric calculates the average cost of acquiring a customer through the campaign. Lower CPA values suggest that your marketing strategies are cost-effective in generating leads or sales.

3. Return on Investment (ROI): ROI measures the profitability of your campaign by comparing the revenue generated to the cost of the campaign. A positive ROI indicates that your investment is yielding a profitable return.

4. Click-Through Rate (CTR): CTR measures the percentage of people who click on your ad or link compared to the total number of viewers. A high CTR indicates that your content or ads are compelling and engaging.

5. Customer Lifetime Value (CLV): CLV estimates the total revenue a customer will generate throughout their relationship with your brand. This metric helps assess the long-term value of your marketing efforts.

Tools to Help Measure Success:

1. Google Analytics: A powerful tool for tracking website traffic, user behavior, and conversion rates. It provides detailed reports on how users interact with your site and helps identify areas for improvement.

2. HubSpot: An all-in-one marketing platform that offers robust analytics and reporting features. HubSpot tracks campaign performance, leads, and ROI, and provides actionable insights for optimization.

3. Facebook Ads Manager: Ideal for tracking the performance of social media campaigns. It offers metrics on engagement, reach, and conversions, allowing for precise targeting and optimization.

4. Google Data Studio: A data visualization tool that integrates with various data sources to create customizable and interactive reports, making it easier to analyze and share campaign performance.

5. Mailchimp: Useful for email marketing campaigns, providing metrics on open rates, click rates, and conversion rates, helping you refine your email strategies.

In conclusion, tracking key metrics and utilizing the right tools are crucial for measuring the success of marketing campaigns. By analyzing data effectively, marketers can optimize their strategies, improve ROI, and drive better results.

Protect Yourself from the NEW Supreme Court 401(k) Liability

Do you own a business that has a 401(k) retirement plan for your employees?

Are you aware that last year the Supreme Court issued new guidance that made YOU as the business owner liable for your employees retirement mistakes?

Here is an extreme example:

Your employee puts 100% of their retirement money (401(k)), into the Russia technology fund 2 years ago. Russia invades Ukraine. The fund tanks. The employee sues YOU the business owner for "letting" them make a bad investment decision. Now, thanks to the new rules, YOU are liable for THEIR decision and have to come up with the money to bail the out, out of your own pocket!

There have been more than 90 class action lawsuits regarding this.

Recently ERISA and DOL recovered over $3.1 billion in fines, penalties, and lawsuit settlements!

75% of all business 401(k) plans have this issue, are you one of them?

See the most common mistakes business owners make in this area, and how you can overcome them.

You can reduce your liability in this issue 95% and possibly save money at the save time!

Click the link and fill out the form to register now and learn how to protect yourself (and your company) from the new liability you don’t even know you have yet.

Register now and we will see you on the training.

There will be no sales pressure on that training, we promise, that isn’t the way we do business here.

Date: Thursday, August 29th

Time: 11AM-12PM Eastern Time

Place: Zoom

Register HERE

Legacy Planning Virtual Lunch & Learn: Harness the power of Family Travel 

Stan Miller is a nationally recognized estate planning attorney, a #1 Amazon best-selling author, the co-host of the Your Life Your Legacy podcast, and one of the cofounders of Wealth Counsel, the largest estate planning software program used by estate attorneys.

On this educational lunch and learn, Stan will share:

The insights gained from physically experiencing different, even strange, places cannot be replaced by reading about them or through any kind of online medium.

When we connect with people who think differently, believe differently and eat differently than we do, we are changed. We grow.

We discover that people of all beliefs and colors are very much like us, and are almost always kind, generous, and open.

Sharing that experience with family members, especially younger members, can be life changing for them.

Your lunch instructions will be in your confirmation email and text, so make sure to enter your correct email and cell phone numbers.

Date: Thursday, August 29th, 2024

Time: 12-1PM Eastern

Place: Zoom

Register HERE

Discover how to grow your business with a podcast and turn warm fuzzy feelings into cold hard cash.

Grab a copy of the Amazon best seller here

💡 Answer to Trivia Question:

The KitKat campaign by Nestlé.