Monday Marketing Tips!
- Market Domination
- Posts
- From Market Domination August 19th
From Market Domination August 19th
Marketing Tips of the Week
 |
Trivia Question❓What year was the first television commercial aired, and for which product was it made? Answer at the bottom of the newsletter |
Brand Identity: Tips for Creating a Strong and Memorable Brand Identity for Marketing |
Creating a strong and memorable brand identity is crucial for any business aiming to stand out in today’s competitive market. Brand identity encompasses everything that represents your brand, from your logo and color scheme to your messaging and overall visual style. Here are some tips to help you craft a compelling brand identity: 1. Define Your Brand’s Core Values: Start by identifying what your brand stands for. This includes your mission, vision, and the values that drive your business. Clear core values will help shape your brand’s personality and guide all your branding efforts. 2. Understand Your Target Audience: Know who your customers are, what they value, and how they perceive your brand. Tailoring your brand identity to resonate with your target audience ensures that your brand connects on a personal level. 3. Develop a Unique Visual Style: Your logo, color palette, typography, and imagery should be distinctive and consistent across all platforms. A well-designed logo and cohesive visual elements create a recognizable and professional image. 4. Craft a Memorable Brand Voice: Your brand voice is how you communicate with your audience. Whether it’s formal, friendly, or playful, ensure that your tone and style are consistent in all your messaging. 5. Ensure Consistency Across Channels: Maintain uniformity in your branding across all channels, from your website and social media to packaging and advertising. Consistency builds recognition and trust. 6. Evolve with Your Brand: As your business grows, be open to evolving your brand identity. Regularly reassess your brand to ensure it remains relevant and aligned with your company’s goals and market trends. By following these tips, you can build a brand identity that not only captures attention but also fosters lasting connections with your audience. |
You Are Invited! |
Do you own a business that has a 401(k) retirement plan for your employees? Get lunch delivered to your door while you learn about... Are you aware of the ongoing Fiduciary Responsibilities that you have as a plan sponsor employer? “Funds, Fees, & Forfeitures…Fiduciary Litigation Continues” Plan Sponsor Magazine August 2024 According to a recent article from Brach and Eichler LLC, from 2019 through mid-2022, more than 200 class action lawsuits were filed against 401(k) plans, fiduciaries and plan sponsors. Companies spent more than $150 million to settle those lawsuits Historically, most 401(k) lawsuits have targeted high recordkeeping/administrative fees and poor investment performance. Over the past several years, they now seem to be targeting a wider range of areas. Managed accounts, Target-date funds, proprietary fund usage and forfeiture usage have all been named in recent lawsuits We expect lawsuits to continue at a high pace over the next several years. This reinforces the need of a sound prudent process as plan fiduciaries and the assistance of an Independent Fiduciary Team to mitigate fiduciary risks involved with sponsoring an ERISA retirement plan. Employers & Providers of all sizes have been subject to litigation over the last several years. See the most common mistakes Employer Fiduciaries owners make in this area, and how you can overcome them and reduce exposure. You can significantly reduce your liability, lessen the administrative burden and possibly save money at the same time! Fill out the form to register now and learn how to protect yourself (and your company. There will be no sales pressure in our training, we promise DOL suggested Ongoing Benchmarking of Provider Fees & Services. Evaluating a Pooled employer plan vs. Single Employer Plan. Understanding the Fiduciary Roles and Responsibilities Current Single Plans vs Prospective PEP. For Employers: How to how to reduce fiduciary risk and administrative responsibilities and create a modern more personalized 401K plan for your participants. For Advisors: Enhance the value of your practice expand your range of services offer consultative value with a door breaking conversation. Register now and we will deliver lunch to your door. Make sure you enter the correct email and cell phone number so we can get you lunch. Date: Thursday, August 29th Time: 11AM-12PM Eastern Time Place: Zoom Register HERE |
Legacy Planning Virtual Lunch & Learn: Harness the power of Family Travel Stan Miller is a nationally recognized estate planning attorney, a #1 Amazon best-selling author, the co-host of the Your Life Your Legacy podcast, and one of the cofounders of Wealth Counsel, the largest estate planning software program used by estate attorneys. On this educational lunch and learn, Stan will share: The insights gained from physically experiencing different, even strange, places cannot be replaced by reading about them or through any kind of online medium. When we connect with people who think differently, believe differently and eat differently than we do, we are changed. We grow. We discover that people of all beliefs and colors are very much like us, and are almost always kind, generous, and open. Sharing that experience with family members, especially younger members, can be life changing for them. Your lunch instructions will be in your confirmation email and text, so make sure to enter your correct email and cell phone numbers. Date: Thursday, August 29th, 2024 Time: 12-1PM Eastern Place: Zoom Register HERE |
Discover how to grow your business with a podcast and turn warm fuzzy feelings into cold hard cash. Grab a copy of the Amazon best seller here |
💡 Answer to Trivia Question: 1941, for Bulova watches. |