From Market Domination

Marketing Tips of the Week

December 26, 2023

Monday Marketing Tips!

Trivia Question❓

In 2008, a fast-food restaurant launched a marketing campaign that involved changing the color of one of its most iconic products. Customers were asked to select the new hue for their ketchup packets. What was the name of the campaign, and which color was chosen by the majority of voters?

Answer at the bottom of the newsletter

Marketing Idea:

One secret hack for achieving marketing return response without any response prefix is to focus on building genuine connections with your audience.


Instead of using generic marketing tactics, try to engage with your audience on a personal level by providing valuable and relevant content.

This could include sharing helpful tips, industry insights, or offering exclusive promotions.

By creating authentic conversations and offering value, you can encourage your audience to respond and engage with your marketing efforts without the need for any response prefix.

You Need A Laugh

Why did the marketer bring a ladder to the office?

Because they heard the market was "up"!

Quote of the Week:

"The best marketing doesn't feel like marketing." - Tom Fishburne

Did you know?

  • The concept of brand ambassadors dates back to ancient Greece, where respected individuals were appointed to endorse products or services publicly. They would wear distinctive clothing or carry items that symbolized the brand.


  • The jingle "I'd Like to Teach the World to Sing" from Coca-Cola's iconic 1971 commercial was initially created for a different purpose. It was initially written as a jingle for a non-alcoholic beverage produced by a British company, but was later purchased by Coca-Cola and turned into a global campaign.


  • The term "spam" used for unsolicited email or unwanted advertising originated from a 1970s Monty Python sketch. The sketch portrays a restaurant where every menu item contains spam (a canned meat product), and a group of Vikings arbitrarily chants "spam" repeatedly, drowning out other conversations. This sketch later inspired the use of the term in the digital marketing world.


Own Your Own Media Property

Register HERE for our January  client meeting where you will discover how to build your own media property for lead generation and passive revenue!

💡 Answer to Trivia Question:

The campaign was called "Dip & Squeeze Vote" and the majority of voters chose the color green for the ketchup packets.