Want to be quoted on Business Insider, Wall Street Journal, and other top tier publications?

Trivia Question❓

What is the marketing term for the process of dividing a market into distinct groups of buyers with similar needs, characteristics, or behaviors?

Answer at the bottom of the newsletter

Have you heard of Reactive PR?

Uh oh. “PR”. Don’t worry, this isn’t a pitch for a high cost, no promises retainer service!

By doing Reactive PR outreach for just 30 minutes a day, you can earn high authority PR & SEO wins. Where are all these journalists and marketers just hanging around, *asking* for you to email them?

• Free email newsletters like HARO Founder Peter Shankman’s latest platform, HERO (RIP HARO), and Superpath’s Help A B2B Writer are packed with ~300+ daily opportunities.

• For pocket change, you can sign up for higher converting platforms such as Featured.

• Bonus: if you have a little PR/SEO budget, are low on time, and want to focus on high tier opportunities while increasing the odds of coverage even further, try out Profnet & Qwoted.

Whether you go freemium or paid, you can DIY your own PR & SEO linkbuilding. Here’s how to in 45 minutes or less each day:

1. 5-minute scan: ID 2-3 opportunities that are a good fit for you and your business.

2. 15-minute pitch: You’re the SME. Draft a stream of consciousness pitch. If you really need to spend 5-10 minutes of “refresher research”, that’s fine, too.

Is there a learning curve? Of course. Do you land every pitch? Absolutely not!

Over time, you’ll learn which opportunities suit you best, and which publications give you the kinds of backlinks or brand mentions you’re after.

A few parting tips:

• Kindness: the journalist/marketer on the other end is a human, like you. Be kind, and don’t expect anything in return!

• Be persistent: the average turnaround time between pitch & publication is ~32 days. Most people give up on this tactic just because they’re too impatient to wait for the first win… which will never come if you stop pitching on day 4.

• Conversion rate: you’ll learn over time what your “win rate” is, but expect it to be anywhere between 1 in every 5-15 pitches, depending on a few factors.

The wins are out there: Google search for your wins, if you need encouragement to persist in pitching. You don’t hear back even 90% of the times you’re published, but that doesn’t mean there aren’t wins out there with your name attached to them :)

💡 Answer to Trivia Question:

Market segmentation