From Market Domination September 23rd

Trivia Question❓

What innovative marketing technique, introduced by Coca-Cola in the 1970s, involves using celebrities to endorse and promote products?

Answer at the bottom of the newsletter

Crafting effective Calls to Action (CTAs) is essential for guiding users toward desired actions in marketing. A well-designed CTA can significantly boost engagement and conversion rates. Here are key tips for creating CTAs that motivate users:

1. Be Clear and Specific: Your CTA should clearly convey what action you want the user to take. Phrases like "Download Now," "Subscribe Today," or "Get Started" are direct and leave no room for ambiguity. Avoid vague terms that might confuse users about the next steps.

2. Use Action-Oriented Language: Employ strong, action-driven verbs to inspire immediate action. Words like “Discover,” “Claim,” or “Join” create a sense of urgency and drive users to act quickly.

3. Create a Sense of Urgency: Incorporate urgency to encourage prompt action. Phrases such as "Limited Time Offer" or "Act Now" can create a fear of missing out (FOMO) and prompt users to act immediately.

4. Make CTAs Visually Stand Out: Design your CTA buttons to be visually distinct from the rest of the content. Use contrasting colors and ample whitespace to ensure they catch the user’s eye. The button should be large enough to be easily clickable on both desktop and mobile devices.

5. Offer Value: Highlight the benefit or value users will receive by taking action. For example, "Get Your Free E-Book" or "Save 20% on Your First Purchase" clearly communicates the advantage of clicking the CTA.

6. Test and Optimize: Regularly test different CTA designs, placements, and messages to determine what works best. Use A/B testing to refine your CTAs based on performance data and user feedback.

By implementing these strategies, you can create compelling CTAs that effectively motivate users to take the desired actions, driving engagement and conversions.

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It's been all over the news, the mess that the government has made of financial aid thanks to the FAFSA Simplification act of 2023.

How do you make sure you get the most free money possible?

How do you maximize your child’s chances for admission?

If you are the parent (or grandparent) of a college bound high school student, fill out the form to register and join us for a live, virtual dinner college financial aid and admissions workshop, where we will deliver dinner (or lunch if you are on the west coast) to your door for the first 30 people who register. 

The first ten families that show up live for the training will win another prize valued at $197 each!

Date: Thursday, September 26th

Time: 6-8PM Eastern time

Place: Zoom

Look for the instructions on how to claim your free meal, and your link to attend live in the confirmation emails you get.

Register here

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💡 Answer to Trivia Question:

Celebrity endorsement.