From Market Domination September 2nd

Trivia Question❓

What early marketing innovation in the 19th century involved using a distinctive design and color on product packaging to differentiate it from competitors?

Answer at the bottom of the newsletter

Effective event promotion is crucial for maximizing attendance and ensuring your event's success, whether it’s physical or virtual. Here are some strategies to enhance your event marketing efforts:

1. Define Your Audience: Clearly identify your target audience to tailor your marketing messages effectively. Understanding their interests and preferences will help in creating relevant content that resonates with them.

2. Utilize Social Media: Leverage platforms like Facebook, LinkedIn, Twitter, and Instagram to generate buzz around your event. Create engaging posts, use event-specific hashtags, and share updates to keep your audience informed and excited.

3. Email Marketing: Send targeted email invitations and reminders to your subscriber list. Craft compelling subject lines and personalized messages that highlight the event’s value and benefits.

4. Collaborate with Influencers: Partner with industry influencers or local personalities to broaden your reach. Their endorsement can lend credibility and attract their followers to your event.

5. Offer Early Bird Discounts: Encourage early registrations by providing discounts or special offers. This strategy not only boosts initial sign-ups but also creates a sense of urgency.

6. Create Engaging Content: Develop content that highlights the event’s key features, such as speaker profiles, session topics, and interactive elements. Use videos, blogs, and infographics to captivate your audience’s interest.

7. Leverage Paid Advertising: Invest in targeted ads on social media and search engines to reach a wider audience. Use demographic and interest-based targeting to ensure your ads reach potential attendees.

8. Optimize Your Website: Ensure your event’s landing page is user-friendly and informative. Include clear call-to-action buttons for registration, and provide all necessary details about the event.

By implementing these strategies, you can effectively market your event, boost attendance, and create a memorable experience for your audience.

Are you the parent (or grandparent) of a college bound high school sophomore, junior or senior?

It's been all over the news, the mess that the government has made of financial aid thanks to the FAFSA Simplification act of 2023.

How do you make sure you get the most free money possible?

How do you maximize your child’s chances for admission?

If you are the parent (or grandparent) of a college bound high school student, fill out the form to register and join us for a live, virtual dinner college financial aid and admissions workshop, where we will deliver dinner (or lunch if you are on the west coast) to your door for the first 30 people who register. 

The first ten families that show up live for the training will win another prize valued at $197 each!

Date: Thursday, September 26th

Time: 6-8PM Eastern time

Place: Zoom

Look for the instructions on how to claim your free meal, and your link to attend live in the confirmation emails you get.

Register here

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💡 Answer to Trivia Question:

The use of branded packaging, pioneered by companies like Heinz with their iconic glass ketchup bottles.