Monday Marketing Tips!

Trivia Question❓

Which global retailer is known for consistent seasonal marketing campaigns that align with holidays and shopping trends?

Answer at the bottom of the newsletter

Marketing Momentum: How to Stay Consistent When You’re Drowning in Client Work

Every business owner hits it eventually: the feast-and-famine loop. One minute, you’re scrambling for leads. The next, you’re buried in client work, and marketing slides down the priority list. But here’s the hard truth—if you only market when you need business, you’ll always need business. The key to predictable growth isn’t more hustle. It’s marketing momentum—staying visible, valuable, and top of mind, even when your plate is full.

Let’s be clear: inconsistency isn’t about laziness. It’s a natural result of being overcommitted and under-supported. When you’re delivering results for clients, it’s hard to find the mental space to write emails, record content, or follow up with leads. But if marketing pauses every time your client roster fills up, you’re setting your future self up for panic mode.

So how do you fix it? You systemize your consistency.

Start by treating your own marketing like a client. Schedule time for it. Put it on your calendar. Batch your content creation—don’t try to do it all daily. Record a month of podcast intros in one afternoon. Write three newsletters while you’re in flow, not on deadline. Leverage tools like AI to help generate content ideas, outlines, or drafts so you're never starting from zero.

Next, repurpose like a pro. If you’re writing long-form content, break it into bite-sized posts. Turn video clips into reels. Use client questions or conversations as the raw material for future pieces. Consistency doesn’t mean creating more—it means getting more mileage from what you’ve already done.

Also, don’t be afraid to delegate. Whether it’s scheduling social posts, uploading podcast episodes, or managing your email list, get support where you can. The goal isn’t to become a marketing machine—it’s to build a system that runs even when you’re deep in delivery.

Most importantly, shift your mindset. Marketing isn’t something you “get to when you have time.” It’s your insurance policy. It’s your long-term leverage. It’s what ensures that when your current projects wrap up, there’s a line of people waiting to work with you.

Momentum is built in the background. Even when you’re busy. Even when you’re tired. And especially when you don’t feel like you need it.

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💡 Answer to Trivia Question:

Target.

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

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