Marketing Tips of the Week

From Market Domination!

January 02, 2024

Monday Marketing Tips!

Trivia Question❓

Which company used the marketing strategy of releasing a limited quantity of their sneakers to create a sense of exclusivity and hype, resulting in long lines and overnight camping by eager customers eager to get their hands on a pair?

Answer at the bottom of the newsletter

Quote of the Week

"Marketing is telling the world you're a rock star. Content marketing is showing the world you are one." - Robert Rose

You Need A Laugh

Why did the marketer bring a ladder to their presentation?

Because they wanted to reach new heights in the market!

Interesting Facts

  • The term "branding" comes from ancient Egyptian times when farmers would brand their livestock with unique marks to differentiate them from others. This practice eventually evolved into the idea of branding products and services to distinguish them in the marketplace.


  • The first ever email marketing campaign was sent out by Digital Equipment Corporation (DEC) in


  • It was sent to a few hundred users on ARPANET, a predecessor of the internet, promoting their new computer systems. This marked the beginning of email as a marketing channel.


  • In the early 1900s, tobacco companies were among the first to use marketing techniques to target and attract specific demographics. They often sponsored women's suffrage events and parades, associating their brands with the idea of women's empowerment, all while promoting tobacco consumption. This reveals how marketing has a significant impact on shaping social perceptions and behaviors.


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💡 Answer to Trivia Question:

Nike (specifically with their Air Jordan line)