Marketing Tips of the Week 1/8/24

From Market Domination!

January 08, 2024

Monday Marketing Tips!

Trivia Question❓

In a marketing context, what is the term for a strategy in which a company creates a fake persona or identity to promote its products or services without revealing its true affiliation?

Answer at the bottom of the newsletter

Quote of the Week

"Marketing is not about the stuff you make, but about the stories you tell." - Seth Godin

You Need A Laugh

Why did the marketer go broke?

Because they couldn't find their target market!

Interesting Facts

  • The concept of brand ambassadors dates back to Ancient Rome, where public figures were appointed to endorse products and services. These ambassadors were called "persona designata," and their role was to promote goods through word-of-mouth recommendations.


  • In the 1940s, commercials for cigarettes were banned from being shown on television. In response, tobacco companies turned to sponsoring television programs instead. This marked the beginning of product placement in media, a marketing strategy that is still widely used today.


  • The first-ever digital banner ad was launched in 1994 and appeared on the website HotWired.com. The ad was created by AT&T to promote their new "You Will" campaign. This marked a major milestone in the world of digital marketing and paved the way for various online advertising formats that we see today.


Own Your Own Media Property

Register HERE for our January  client meeting where you will discover how to build your own media property for lead generation and passive revenue!

💡 Answer to Trivia Question:

The term for this strategy is astroturfing.