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Marketing When You’re Mentally Maxed Out: How to Keep Showing Up

Marketing Tips of the Week

Monday Marketing Tips!

Trivia Question❓

Which legendary musician wrote some of his most enduring songs during a period of seclusion in the aftermath of a personal crisis?

Answer at the bottom of the newsletter

Marketing When You’re Mentally Maxed Out: How to Keep Showing Up

There’s a part of business no one talks about enough—the days when you’re just mentally done. Not burnt out exactly, but stretched thin, running on low battery, and struggling to care about Instagram captions or email open rates. Yet the world doesn’t pause. Your audience doesn’t stop scrolling. And your business still needs you to show up. So how do you keep marketing when your brain is in survival mode? The answer isn’t hustle—it’s strategic simplicity.

First, drop the guilt. You’re not a bad entrepreneur for feeling depleted. You’re human. And mental overload is part of the journey—especially if you’re juggling business, family, team, and the constant pressure to “keep up.” The goal during these times isn’t to be a content machine. It’s to stay visible in ways that feel doable.

Start by scaling down. What’s the one platform where your audience is most engaged? Focus there. Forget trying to post five times a week across six channels. Choose one message, one call to action, one piece of value—and show up consistently small rather than inconsistently big.

Next, tap into automation. If you’re mentally tapped out, it’s not the time to reinvent the wheel. Use AI tools to repurpose past content. Schedule posts in advance. Record a short voice memo and turn it into a podcast or video. You don’t have to create from scratch—just stay in the conversation.

Another strategy? Lean into personal stories. When you’re exhausted, sometimes the most honest thing you can share is… that. “Here’s what I’m learning while navigating a tough week.” “This is how I’m staying grounded when I feel scattered.” These are relatable, real, and often more engaging than polished how-to content.

Most importantly, know this: marketing doesn’t always have to be loud. Sometimes, it’s just a quiet nudge. A reminder you’re here. A helpful tip. A moment of truth. Your audience doesn’t need perfection—they need consistency and connection. Show up in the way that matches your bandwidth and builds trust over time.

When your mind is maxed out, simplify your strategy—but never disappear. Because momentum isn’t built in your best moments—it’s maintained in your hardest ones.

Need help building a low-effort, high-impact content system that works even on your off days? Hit reply and let’s create a plan that fits your real life.

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💡 Answer to Trivia Question:

Johnny Cash. Following a low point in his life, Cash retreated to a cabin in the Tennessee woods, where he focused on writing and reflection. That quiet period helped shape some of his most powerful and personal work, proving that creativity and connection can emerge even during mentally and emotionally depleted times.

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