Maximizing Efficiency In Direct Mail Marketing

It actually works better now than ever before, because fewer marketers are doing it.

Here's how to maximize your efficiency in the direct mailing market.

There are a variety of methods you can use when striving to reach maximum efficiency in the direct mailing market. As an affiliate manager, it is up to you to find and implement the best strategies within your company to achieve the highest revenue. Here we provide a detailed guide to help you understand the different methods to improve efficiency.

WHAT IS A LIST RENTAL?
 

A list rental involves renting an email list from a list owner or broker. This enables you to reach a bigger audience and raises the likelihood that leads will result in sales.

When you decide to rent a list, here are best practices to follow:

Ask for performance & non-performance analysis of their lists, such as price, list size, the average open rate of the list per 30 day period, and average click-through rate (CTR).
Similarly, you’ll want the same information for the offer you’d like to promote with your rented list.
Run the numbers twice against your stats & conversion rates.
Negotiate reasonably before renting the list.
 
Pre-Paid Mail Drops (Email)
 

Most affiliate traffic is sent through email. However, a great way to double-down on the amount of traffic and visibility you gain from other affiliates each month is by using pre-paid mail drops.

There are quite a few ways to bridge this gap. Say you have an affiliate who mails for you once a month with great traffic, but you want them to send more frequently. You can discuss having them give you paid placements so they will open their calendar a bit, and you have more consistent traffic in their mailings.

In addition, there are other ways you can do paid email traffic, with a variety of brokers out there who rent email placement lists that are not from the affiliate space. The beauty of rental lists is that a lot of different customers are subscribed to a variety of different email lists, and they see when offers are going out to a variety of places. So, let’s say you are doing some paid media, and you are doing 15 rentals a month plus your own affiliate traffic. You’re going to get much more exposure from these lists, including customers who may have never seen or heard of you before. They will see your offer running on different venues and think, “They must have a really good offer since it is everywhere.”

To really boost your ability to drive consistent sales month over month, consider pre-paid mail drops, not just from an affiliate perspective, but so you can build consistent traffic.

Paid Media (Email) Terminology For Non-Performance Based
 

To help you ease into paid media, it helps to understand common terms used for non-performance based email.'

Go check out all the terms you need to know, and the rest of the tutorial here:

Amber Spears & Seth Greene