Monday Marketing Tips!

Trivia Question❓

Which famous computer scientist said, “Garbage in, garbage out,” a phrase often used to explain why AI tools only perform as well as the instructions they’re given?

Answer at the bottom of the newsletter

Prompt Like a Pro: The Secret to Getting Better Results from ChatGPT

If you’ve ever opened up ChatGPT, typed a question, and gotten a “meh” response, you’re not alone. Most people assume that AI tools like ChatGPT are magic genies—you just ask and they deliver. But in reality, AI is more like a mirror: the quality of what you get out depends entirely on the quality of what you put in. That’s where the art of prompting comes in. And if you want to save time, spark ideas, and scale your content without sounding generic, you need to learn how to prompt like a pro.

Think of prompting like giving instructions to an assistant. If you said, “Write a blog post,” you’ll get something vague, bland, and basic. But if you say, “Write a blog post in a conversational tone that explains to new entrepreneurs how to avoid common email marketing mistakes, and include three examples,” suddenly the results improve tenfold. You’re giving context. Direction. Boundaries. And that’s exactly what AI needs to shine.

Here’s a simple framework: Role + Task + Tone + Format + Context. For example, “Act as a podcast producer. Write a two-paragraph show description in a fun but professional tone. The episode is about how to use email automation to double your leads without sounding spammy.” That one prompt can generate powerful, usable content with very little editing required.

Another tip? Build on your own work. Paste in your previous blog post or email and ask ChatGPT to repurpose it into a tweet thread, a podcast outline, or a LinkedIn carousel. You’re not starting from scratch—you’re expanding your footprint using content that’s already in your voice.

And don’t forget to use iteration. If the first draft isn’t quite right, tweak the prompt. Add more detail. Ask it to “be punchier,” “add a client story,” or “make this more emotionally compelling.” The more you interact with the tool, the better it gets at serving your needs.

AI isn’t going to replace you—but a competitor who knows how to prompt better just might outpace you. Learning to prompt well is the new power skill. And the best part? It’s easy to master, and pays dividends fast.

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💡 Answer to Trivia Question:

George Fuechsel — the phrase highlights that the quality of output depends entirely on the quality of input, a principle that applies to AI prompting today.

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