Shock & Awe Marketing?

Market Domination Tips

February 12, 2024

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Seth Greene is the only three time Marketer of the Year Nominee by Dan Kennedy, and Inc. 5000 CEO, a 9X Best-Selling author, and has generated over 1,000,000 downloads for the podcasts his company produces.

Parthiv Shah is a 2 time 2 comma club award winner (Russell Brunson), a best-selling author, and has generated tens of millions of dollars in sales using shock and awe box marketing.


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Marketing Trivia

  • The first recorded use of celebrity endorsements in marketing can be traced back to the late 1700s when pottery manufacturer Josiah Wedgwood used royal endorsements from Queen Charlotte and Queen Victoria to promote his products.


  • The infamous "Got Milk?" advertising campaign, which featured various celebrities with milk mustaches, was initially launched in 1993 to combat declining milk sales in California. It was so successful that it became a national campaign and ran for more than 20 years.


  • In 1985, Coca-Cola made a marketing blunder with the introduction of "New Coke," which was intended to replace the popular original formula. However, due to overwhelming public backlash, Coca-Cola was forced to reintroduce the original formula as "Coca-Cola Classic" just a few months later, showing the power of consumer loyalty in shaping marketing decisions.


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