Monday Marketing Tips!

Trivia Question❓

Which British broadcaster and journalist helped popularize serialized audio storytelling with programs like The Archers, influencing how audiences engage with episodic content?

Answer at the bottom of the newsletter

Silence Isn’t Golden: Avoiding the #1 Mistake New Podcast Hosts Make

So you’ve launched your podcast. You’ve got a mic, a name, a few recorded episodes, and maybe even a killer guest or two lined up. Exciting, right? But then… crickets. You hit publish, post about it once or twice, and move on. This is where most new podcasters make the biggest mistake—and it’s not about bad audio quality or a boring topic. It’s silence. And in the world of podcasting, silence kills momentum faster than anything else.

Here’s the truth: no one will promote your podcast for you. Even your guests—especially the ones with big audiences—won’t automatically share the episode unless you make it easy and compelling. Worse, if you treat your show like a secret project instead of a marketing engine, no one will even know it exists. If you’re not talking about your podcast constantly, neither is anyone else.

The most successful podcast hosts understand that launching the episode is only step one. The real work happens after it goes live. That means creating multiple social assets, tagging your guests (with context, not just a generic “thanks for being on”), sharing quotes, teasing moments, and reminding your audience why this episode matters.

And don’t just post once and forget it. Great episodes deserve to be repromoted regularly. Pull new angles. Find fresh takeaways. Link it to current trends or conversations. Treat every episode like an evergreen asset, not a one-and-done event. The more you promote it, the more authority you build—and the more listeners you attract.

Email your list. Mention your podcast in sales calls, networking events, and even in your everyday conversations. Include links in your email signature, on your booking pages, and across your website. Podcasting isn’t just content—it’s credibility. But only if people hear it.

Bottom line: if your podcast is your platform, then you have to be its biggest advocate. Silence might feel humble. But in marketing, silence is invisible. Your voice, your message, your value—none of it matters if no one hears it.

So speak up. Share loud. Promote boldly.

If you’re ready to break the silence and build a podcast that actually grows your brand, hit reply. We’ll help you amplify every episode with strategy and style.

Discover how to grow your business with a podcast and turn warm & fuzzy feelings into cold, hard cash.

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💡 Answer to Trivia Question:

BBC Radio (general credit to the BBC, first aired 1950).

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

Watch this 7 minute video about how to direct message anyone who interacts with your online ads, or your competitor's ads: Watch HERE!

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