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- [Special Webinar] Trusted Authority vs. Trusted Advisor – Which one are you?
[Special Webinar] Trusted Authority vs. Trusted Advisor – Which one are you?
In partnership with
Hello ,
It’s time to dispel an important myth that could be holding your business back from serious growth.
I hear this all the time from Business Owners who I work with:
“Seth, I’m already a Trusted Advisor with my clients. They trust me, what other black belt strategies do I need to do to bring in a steady flow of new clients.”
Myth dispelled:
Being a Trusted Advisor is NOT the same as being a Trusted Authority.
Being a Trusted Advisor is what you become AFTER you make the sale.
Becoming a Trusted Authority is what you need to become BEFORE you can
make the sale.
Too many Business Owners get too comfortable with what they already know.
Because they’re highly competent, have a solid business background and have successful client case studies under their belt (credibility), they feel that’s all they need to successfully acquire new clients at a steady pace.
They “cruise” on their own competence, so-to-speak.
That would be just fine, if they were the ONLY ones in their market who had that kind of credibility.
News flash: credibility has been commoditized as we are now in a commoditized economy.
It’s no longer enough just to be good at what you do.
The only way to finally differentiate you and your business is to become the
Trusted Authority in your market -- a category-of-one.
On Wed. Oct. 29th at 3:00pm, I’ll be hosting my mentor, Ari Galper, considered the number one authority on trust-based selling, for a special webinar he’ll be sharing exclusively with my subscribers:
“How To Become The Trusted Authority In Your Market: A Category-Of-One”
No one is more qualified in the world, to provide you with deep insights on how to differentiate your business in the new economy.
Here’s what you’re going to discover:
- How to create inbound-demand using a “trust asset” (no more lead magnets that don’t work)
- How to create a “by appointment only” business model, like a doctor (no more chasing)
- How to build trust, before your initial consultation, so you choose them, they don’t choose you (remain in control)
- How to end the chasing game forever, so you are constantly in-demand (permanently ending the “numbers game”)
Please do not miss this…and be sure to be there live so you can ask Ari questions about your situation.
Registration details here….
To your success,
Seth
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