Monday Marketing Tips!

Trivia Question❓

Which pair of brothers pioneered educational YouTube content and audience collaboration in the mid-2000s, inspiring countless creators to grow communities through cross-promotion and interactive projects?

Answer at the bottom of the newsletter

The Power of Podcast Partnerships: Cross-Promotion Tactics That Actually Work

Podcasting can feel like a lonely game. You hit record, publish your episodes, and hope the right audience finds you. But what if you didn’t have to do it alone? What if you could borrow the audiences of other creators, grow your reach exponentially, and do it without spending a dime on ads? That’s the power of podcast partnerships—and when executed right, they’re one of the fastest ways to grow your show and your business.

Here’s the truth: your ideal listeners are already tuning in somewhere. They’re subscribed to other podcasts, following other thought leaders, and consuming content every day. Instead of competing for attention, why not collaborate? Cross-promotion taps into warm audiences who already trust the voice that’s introducing you. And that’s a game-changer.

Start with guest swaps. Invite fellow hosts in your niche onto your show, and appear on theirs. This creates instant credibility and gives both audiences value-packed content. But don’t stop there—co-promote each other’s episodes. Share clips, tag each other in social media posts, and email your lists. This isn’t just exposure—it’s a trust transfer.

Next, consider feed drops. These are full episodes shared across both podcast feeds—like a joint venture for your audio. It’s one of the most overlooked, high-impact tactics to double your visibility overnight. Especially powerful when launching a new show or building buzz around a product or offer.

You can also team up on campaigns. Run a limited-time series with another host. Do a themed week of episodes. Create a joint lead magnet or giveaway. The collaboration makes both brands stronger, and gives listeners a reason to stay engaged across both shows.

And here’s the secret sauce: align with partners who complement you, not compete with you. A copywriter and a designer. A business coach and a legal expert. A marketer and a financial advisor. Different specialties, shared audience. That’s where the synergy lives.

Podcasting doesn’t have to be a solo journey. The more you collaborate, the more you grow. And in a sea of content, cross-promotion is the rare strategy that brings exponential returns with zero ad spend.

Want help finding and pitching perfect podcast partners? Hit reply and let’s build a cross-promotion plan that gets your message in more ears.

Discover how to grow your business with a podcast and turn warm & fuzzy feelings into cold, hard cash.

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💡 Answer to Trivia Question:

John and Hank Green, known as the Vlogbrothers, built a massive online community and launched initiatives like Project for Awesome to engage viewers and support causes.

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

Watch this 7 minute video about how to direct message anyone who interacts with your online ads, or your competitor's ads: Watch HERE!

Want to Grow Your Business with a Podcast? Grab a copy of my new book here: Ultimate Podcast Book